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Business Models and Innovation for Sustainability Transition

2 kesäkuun,12:00 - 15:30

Conference on ”Business Models and Innovation for Sustainability Transition”

Time: 2nd June, 2022 at 12.00 – 15.30 CET

Place: ZOOM meeting (link will be send to registered participants)


Dear Colleagues,

During the last decade, there has been growing interest in business models among entrepreneurs and corporate leaders, politicians, and researchers, especially when it comes transformative system innovations enabling systemic change in our economy. Grand challenges such as climate change and biodiversity loss necessitate systemic and radical change. The transition towards sustainability, or green transition as the EU has defined it, includes challenges such as changing fossil fuels to renewables, changing from a linear to a circular economy, maintaining ecosystems and biodiversity, and building resilient societies, with the transition to a sustainable economy and decoupling growth and environmental impacts calling for systemic innovation, bringing persistent and justified impacts. Systemic innovation involves risks, conflicts between actors, and the reconfiguration of sectoral and policy boundaries. Social and cultural change through the adoption of new values and behaviours on the producer, consumer and society level are needed. Emerging new markets, sustainability, and sustainable growth agendas in corporate management are leading firms to revisit the concepts of value that drive their business models, and to reconsider the balance between short-term profitability and long-term sustainability.

Business models enable systemic change and transformation; therefore, holding a deeper understanding of the interdependencies inherent in the concept are crucial, with further aspects requiring more understanding, such as behavioural change, sustainable funding taxonomy and investments, corporate responsibility, and social justice as conditions for sustainable business models. For example, a relevant question is how to validate and justify decoupling in the case of a new business model? Show the impact!

Welcome to present your paper or to listen the most interesting presentation. We look forward to receiving your contributions into the conference! The best presentations are encouraged to submit into the Special Issues of Sustainability (ISSN 2071-1050), belonging to the section ”Economic and Business Aspects of Sustainability”, see

Keynote presenters

Specialist Riku Sinervo, The Finnish Innovation Fund Sitra

Riku works as a specialist in Sitra’s circular economy team. His key duties include working with projects related to circular business development. Riku has comprehensive knowledge about circular business models. He has participated in the making of Circular Economy Handbook for Finnish SMEs and compiled the list of the most interesting circular economy companies in Finland.

Petri Ahokangas, Professor of Future Digital Business, Oulu Business School

Petri is researcher, educator, consultant, entrepreneur & board member. Specializing in business models, futures, strategies, and international business within hitech. Wireless communications & Internet, Cloud business, Internet-of-Things, Software business.


Conference program

Chair RDI-liaison Miika Kajanus, Savonia University of Applied Sciences

12.00 (CET time) Opening Miika Kajanus, RDI-Specialist Tuomo Eskelinen (Savonia UAS) and Dean Carmen Nastase (Stefan cel Mare University of Suceava)

12.10 Keynote: Circular economy business models, Specialist Riku Sinervo, The Finnish Innovation Fund Sitra

12.30 Keynote: Business models and digitalization, Prof. Petri Ahokangas, Oulu University

Break 12.50 – 13.00

13.00 Presentations: 10 min presentations + short discussion

13.00 – 13.20. R&D Project Coordinator Martín Soriano (Cetenma). Urban bioeconomy challenges: lessons learned on the VALUEWASTE and HOOP projects

13.20 – 13.35. Tuomo Eskelinen. Circular business models and social acceptance

13.35 – 13.50. Circular Economy Expert Evgenia Vogiatzidaki (DRAXIS ENVIRONMENTAL S.A). Circular Business Models (CBMs) applied in the value chain of bio-waste valorization

13.50 – 14.05. Emma Incze (Savonia UAS). Organizational complexities in data-sharing partnerships: The case of smart agriculture

Break 5 min

14.10 – 14.25 PhD Andreea Corina DANILA (NITA). (Stefan cel Mare University of Suceava). IOT – The New Business Model in a Sustainable Development Context.

14.25 – 14.40. Senior Researcher Meelis Teder (Estonian University of Life Sciences). Policy Support to Joint-Sales of Private Forest Owners Associations: a creation of new business model

14.40 – 14.55. RDI-Specialist Jyri Wuorisalo (Savonia UAS). The new corporate sustainability reporting directive speed up circular economy

Break 5 min

15.00 Discussion, moderator Miika Kajanus

15.30 Closing


Register your participation by 23th May 2022:

Submit your abstract (100-150 words) by 18th May 2022:

Acceptance will be send by 19th May 2022

Contact person:


Savonia University of Applied Sciences


Tel +358 44 785 6812






2 kesäkuun
12:00 - 15:30